Domain

Enhancing real estate development listings

Overview

Domain, a leader in the Australian real estate marketplace, offers comprehensive property listings along with data, tools, and insightful content to help people buy, sell, and rent properties effectively. As a Senior Product Designer within the New Development team at Domain, my primary responsibility was to enhance the user interface and overall user experience for the management of new real estate development listings on both the Domain website and mobile app.

domain.com.au

Challenge

The real estate sector, particularly new developments, involves complex data that must be meticulously managed and presented. My challenge was to streamline the process of entering, managing, and publishing new development listings, ensuring that the data was both accurate and accessible to users ranging from developers to prospective buyers.

Mapping the current user experience for listings management

Design Process

Collaboration in scrum teams: Collaborated closely with cross-functional scrum teams to create agile solutions that addressed the specific needs of real estate developers and agents. This collaboration ensured that the developed solutions were technically feasible and aligned with business goals.

Customer research: Conducted extensive customer research to understand the pain points and needs of our users. This research included interviews, surveys, and usability testing with real estate professionals and buyers, providing insights that directly influenced the design decisions.

Customer research synthesis

Development of the Domain design system: Contributed to the development and refinement of the Domain design system that promoted consistency across the Domain platform. This was crucial for maintaining a cohesive user experience and ensuring that new features could be integrated seamlessly.

Solution

The solution comprised a detailed interface for inputting and managing real estate development projects. This interface included several key components:

Detailed data entry workflows: CDesigned intuitive forms and workflows for entering development details and project descriptions, complete with validations to ensure data completeness and accuracy.

Mapping workflows

Dynamic data validation: Implemented real-time feedback within the data entry process to minimise errors and ensure all required information was captured before publication.

Data validation

Enhanced filtering and sorting tools: Developed advanced tools for users to filter and sort developments based on various criteria, improving the discoverability and comparability of listings.

Enhanced filtering

Results

The new interface and system enhancements led to a measurable improvement in user satisfaction and efficiency. Real estate professionals reported a 50% reduction in the time required to input and publish new listings. The error rate in data entry decreased significantly, thanks to the improved validation processes, and user engagement with the development listings increased due to better navigation and usability.

Improved UI

Conclusion

The project's success underscored the importance of a user-centred approach in the design of complex systems. By understanding the real needs of our users and continuously refining our processes and tools, the New Development team at Domain was able to deliver a product that not only met but exceeded user expectations, reinforcing Domain’s position as a leading real estate platform in Australia. This case study serves as a prime example of how thoughtful design and strategic collaboration can lead to impactful digital solutions in the real estate industry.